Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus is composed of 25 interviews with a selection of top Internet marketers. Some are email marketers, others web marketers and some advertising executives. The interviews explore how these “marketing heroes” achieved their success, drawing out hints, tips and advice on how to be successfully marketing online.
Online Marketing Heroes covers all aspects of online marketing including:
- search engine marketing;
- search engine optimisation,
- online advertising;
- online retailing;
- online merchandising;
- email marketing;
- website promotion;
- online public relations;
- blog marketing;
- direct response copywriting;
- affiliate marketing.
by interviewing:
- Joan Holman Joan Holman Productions
- Greg Hartnett Best of the Web, Hotel Hotline
- Jacob Hawkins Overstock.com
- Mark Oldani Circuit City Direct
- Jeffrey Glueck Travelocity
- Lauren Freedman the e-tailing group, inc.
- Tamara Adlin adlin, inc.
- Steve Rubel Edelman
- Greg Jarboe SEO-PR
- Eric Ward Link Marketing Consultant
- Jordan Gold Freedom
- Heather Lloyd-Martin SuccessWorks
- Chris Baggott Compendium Software
- Ed Shull NetResults
- Brian Lusk Southwest Airlines
- Lee Odden TopRank Online Marketing
- Jill Whalen High Rankings
- Liana Evans KeyRelevance
- Perry Marshall Perry S. Marshall & Associates
- Kevin Lee Didit
- Paul O’Brien Zvents
- Ron Belanger Yahoo!
- David Fischer Google
- Phil Terry Creative Good
- Patrick Duparcq Kellogg School of Management, Northwestern University
What I liked about Online Marketing Heroes was that Miller included not just the big names of the Internet Marketing Industry, but also marketers from clicks-and-mortar businesses, the advertising agency (Google/Yahoo) and a marketing academic. Some of the interviews aren’t as interesting however, but between the 25 there’s something for everyone.
If you’re new to Internet marketing then this book should be on your reading list as it’ll give you a very good overview of all areas of Internet marketing.
You can buy it from Amazon UK or Amazon USA.
This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.
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