The marketing expert Seth Godin recently wrote about Triangulation on his blog and how it applies to marketing. He makes the very simple point:

There are two wines for sale at dinner: $9 a bottle or $16 a bottle. Which one do you order?

Now, imagine that there are three, and the third is $34. Are you more likely to buy the $16 bottle now? Most people are.

His point is that competition is almost always a good thing, and sometimes marketers can and should create it or highlight it. Ask yourself, are there opportunities for you to apply this to your business?

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