Big Issue?
Big Issue?
Big Issue?
If you’ve ever wandered around an UK town for more than half and hour you’re certain to have come across someone standing on the pavement holding something and shouting (sometimes just dejectedly saying):
Big Issue?
Big Issue?
Big Issue?
If you’ve bothered to look at them as you rush past you’ll have noticed it’s a magazine that they are holding, you might even notice, or guess that the magazine is called "The Big Issue". But do you know what the magazine is about? Do you know why you might want to buy it? Do you know why the salesperson is (probably) so scruffy?
No? Well that’s not surprising really is it? After all, all he has done is shout the product name at you:
Big Issue?
Big Issue?
Big Issue?
He hasn’t made any attempt to engage you in a relationship (people buy from people they like), nor has he explained to you what the benefits of the Big Issue are and addressed the WIIFM (What’s In It For Me) factor and explained what you would get out of buying it.
Now ask yourself, is my sales technique any better? Is that of my staff any better? If not, then it’s time to take a long hard look at your sales process from your customers point of view, not yours. How can you quickly and politely communicate the benefit of your product/service to the customer? How can you build a relationship with your customer? Believe me even if they’re just rushing past on the street it’s possible.
Selling the right way, doesn’t have to be a Big Issue!
Please don’t get me wrong, I don’t intend this to be a negative criticism of either the Big Issue or it’s sellers. I really admire the homeless people that have chosen to take a positive step to improve their situation by selling the Big Issue and I encourage you to buy a copy next time your offered one. If you’d like to find out more about The Big Issue and how it helps the homeless, please visit The Big Issue Foundation’s website.
This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.
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