Comments on: Trust

By: Cath Lawson

Cath Lawson — Mon, 14 Jul 2008 12:13:11 +0000

Hi John - this is great advice. People prefer to buy from those who they trust. Asking for testimonials is important.

The only one that didn’t work to well for me was giving gifts in return for referrals. I got the impression that some people didn’t feel right about recommending their friends if they were getting something for it in return.

But I have seen it work for other companies. I like the ones where both the referrer and the new customer get some kind of gift.

By: Phil

Phil — Fri, 11 Jul 2008 11:54:35 +0000

I usually charge a bit lower for an initial job as a way of gaining some trust. I had a nice surprise on one job where the customer sent my invoice back and told me to add and extra £20 on as he was very happy with the results.

By: Tristan

Tristan — Wed, 09 Jul 2008 17:03:53 +0000

Great post Paul, trust in business is key, especially when you are running a service business. If you have a prospective client who is in need of your services, there’s no way they will do business with you if they don’t trust you.

I met a chap on Monday morning who is working for a firm of solicitors suing lenders for irresponsible lending, I didn’t trust the guy so his details went into the bin the moment I got back from the meeting.