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	<title>Comments on: Joined up Marketing Campaigns</title>
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	<description>Inspiration, ideas and opportunities for your business!</description>
	<pubDate>Thu, 08 Jan 2009 23:15:39 +0000</pubDate>
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		<title>By: Permjot</title>
		<link>http://www.businessopportunitiesandideas.co.uk/762/joined-up-marketing-campaigns#comment-17155</link>
		<dc:creator>Permjot</dc:creator>
		<pubDate>Fri, 13 Jun 2008 14:17:24 +0000</pubDate>
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		<description>I always remember the quote from Bill Gates "I was down to my last dollar, I would spend it on PR"

I think too many businesses do not give PR the prominence it deserves. I always like businesses and ideas which are PR'able - as it is so much more of an effective spend than pure Advertising. It should always be part of the mix</description>
		<content:encoded><![CDATA[<p>I always remember the quote from Bill Gates &#8220;I was down to my last dollar, I would spend it on PR&#8221;</p>
<p>I think too many businesses do not give PR the prominence it deserves. I always like businesses and ideas which are PR&#8217;able - as it is so much more of an effective spend than pure Advertising. It should always be part of the mix</p>
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