Start: How to get your business underway describes itself as "a one-stop guide to getting your business off the ground". Which is an ambitious goal, which it comes close to achieving. Start addresses issues such as:

• why you might like to start your own business,
• doing what you want and ignoring others,
• creating a one page business plan,
• understanding your proposition and being able to explain it to your mum,
• deciding on the end point - lifestyle or build-to-sell,
• taking the leap of faith,
• fear and confidence crises,
• getting the character of your business right,
• hard work versus clever work,
• dealing with failure,
• basic marketing and
• giving something back.

Kevin Duncan is a business advisor and author having also written Running Your Own Business and Growing Your Business. He also teaches at Canterbury University. He’s made use of his clients and contacts to include a number of real life case studies in the book.

Reading Start is a good starting point for anyone that is planning to start their own business who has no business experience. I particularly liked the idea of having to explain your business idea to your mum and the inclusion of a number of book summaries in one of the appendixes.

You can buy it from Amazon UK or Amazon USA.

Subscribe:
If you enjoyed this post and would like to be kept updated on future posts, then please Subscribe by Email or subscribe to my RSS Feed.