I’m a big fan of Innocent drinks, not just because their smoothies are fantastic, probably the best on the market, but because I love their marketing and their brand - as I’ll discuss in a future post.
I’ve just been forwarded an email from them which reads:
Some things just aren’t right. Tartan jeans for instance. And the fact that the government charges VAT on healthy fruit juices and smoothies. Seems wrong to us. Especially when other foods, like hotdogs and chips, remain tax free. Not quite encouraging healthy eating, is it?
That’s why we’ve set up a petition on the Prime Minister’s website to tell the government that they could help more people get to their five a day by removing this daft tax. To sign up go to
http://petitions.pm.gov.uk/fruitjuiceVAT
Which is to my mind one of the best uses of the new petitions site that the PM’s office has launched and a very good idea, I’ve signed the petition and I hope you will too.
This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.
Got A Question?
If you have a question that is not directly related to this post please consider asking it on the forums instead.