A couple of weeks ago we held a naming ceremony for our baby boy. Something we thought would be quite easy to arrange after all it’s hardly a new idea, or so we thought. It turns out that it is less common that we thought - apart from the couple who gave us the idea non of our guests had ever been to one before.
Essentially a baby naming ceremony is rather like a christening, but without the religious elements. Basically we rented a local village hall for the Sunday afternoon and had a short ceremony (about 10 minutes) which consisted of a couple of poems, an explanation of why we chose the names we did and some promises about how we are going to bring him up and a musical interlude. We followed that with a buffet.
What surprised me however is how few people have seen running baby naming ceremonies as a business opportunity, yet so many county and district councils have spotted the opportunity and are charging up to £300 to perform the ceremony.
Not just that but there’s great scope to produce related products; guest books, decorations, books of suggested readings or possible programmes for the day (if you do-it-yourself) or even gift lists (we never expected gifts but a lot of people brought them) and smart baby clothes.
This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.
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