For ages computers were beige, that kind of horrible beige plastic that changes colour with age so it starts to look dirty, grimy and greasy. The we started getting black computers hurray! Henry Ford would be proud. Nowadays it’s great to see manufacturers starting to experiment with other colours, the Asus EEE PC for example is available in the colours shown in this picture.
Does colour really matter though? After all surely the fact that it runs the latest version of Windows or has a web cam or the 527 Megawotsits of RAM count right?
Not really, computers are mainstream now, they’re not for geeks like me anymore they’re for students, kids, home entertainment, grandparents, oh and occasionally businesses. It’s people like my mother in law who are driving the growing demand for laptops and she wants a pink one!
The chap in the shop on the other hand wanted to tell her it had Vista on it, her response “is that bad?” says it all. The future of the PC is as an appliance and we want our appliances to look nice - ideally nice and pink!
If you’re in the PC business, now is the time to seize this business opportunity, forget going green, go pink!
This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.
yeah~ customiuzed things are always popular. It’s a good idea to think that way cause pc now is indispensable. But one problem occurs that how to prevent others entering the market to share your profits.
As far as the PC market goes, the barriers to entry are low and that’s unlikely to change. To stand out you need to differentiate.
John,
100% agree. I took my eldest daughter to Office Works the other day and they had one of those on display. She turned me and said, ‘I want one.’ So did my youngest. They are 5 and 7.
Smart marketing if you ask me.
Luke