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	<title>Comments on: Features Or Benefits?</title>
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	<link>http://www.businessopportunitiesandideas.co.uk/516/features-or-benefits</link>
	<description>Inspiration, ideas and opportunities for your business!</description>
	<pubDate>Thu, 04 Dec 2008 20:58:02 +0000</pubDate>
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		<title>By: John</title>
		<link>http://www.businessopportunitiesandideas.co.uk/516/features-or-benefits#comment-6181</link>
		<dc:creator>John</dc:creator>
		<pubDate>Fri, 07 Dec 2007 17:41:54 +0000</pubDate>
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		<description>Julian, 

Hopefully the article explains the difference well enough that you can work them out for yourself...

To get you started though I'd said "low cost" is a feature and "Stops those annoying wobbly tables, chairs and other furniture" is a benefit.</description>
		<content:encoded><![CDATA[<p>Julian, </p>
<p>Hopefully the article explains the difference well enough that you can work them out for yourself&#8230;</p>
<p>To get you started though I&#8217;d said &#8220;low cost&#8221; is a feature and &#8220;Stops those annoying wobbly tables, chairs and other furniture&#8221; is a benefit.</p>
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		<title>By: Julian Bradbrook</title>
		<link>http://www.businessopportunitiesandideas.co.uk/516/features-or-benefits#comment-6178</link>
		<dc:creator>Julian Bradbrook</dc:creator>
		<pubDate>Fri, 07 Dec 2007 17:02:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.businessopportunitiesandideas.co.uk/516/features-or-benefits#comment-6178</guid>
		<description>"If you really struggle with this, be brave and get some help" - OK, I'm looking for help  lol

I had read previously that I should promote 'benefits' rather than 'features' but I struggled to really understand what was meant. Below is the bullet points which I list on my website - are these 'benefits' or 'features' and do they need revising ?
Another question - these are on the homepage, should I repeat them on each product page where customers 'add to cart' to increase sales ?
- Low cost.
- Easy to use.
- More professional than beer mats under legs.
- Increase customer satisfaction for your restaurant, cafe or bar.
- Stops those annoying wobbly tables, chairs and other furniture.
- Stops 'creeping' sofas on laminate floors.
- Protects laminate and ceramic flooring.
- Ideal as an unusual gift.</description>
		<content:encoded><![CDATA[<p>&#8220;If you really struggle with this, be brave and get some help&#8221; - OK, I&#8217;m looking for help  lol</p>
<p>I had read previously that I should promote &#8216;benefits&#8217; rather than &#8216;features&#8217; but I struggled to really understand what was meant. Below is the bullet points which I list on my website - are these &#8216;benefits&#8217; or &#8216;features&#8217; and do they need revising ?<br />
Another question - these are on the homepage, should I repeat them on each product page where customers &#8216;add to cart&#8217; to increase sales ?<br />
- Low cost.<br />
- Easy to use.<br />
- More professional than beer mats under legs.<br />
- Increase customer satisfaction for your restaurant, cafe or bar.<br />
- Stops those annoying wobbly tables, chairs and other furniture.<br />
- Stops &#8216;creeping&#8217; sofas on laminate floors.<br />
- Protects laminate and ceramic flooring.<br />
- Ideal as an unusual gift.</p>
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