Comments on: Top 10 Small Business Marketing Mistakes http://www.businessopportunitiesandideas.co.uk/443/top-10-small-business-marketing-mistakes Inspiration, ideas and opportunities for your business! Thu, 04 Dec 2008 21:24:24 +0000 http://wordpress.org/?v=2.5.1 By: E-Biz Booster Blog http://www.businessopportunitiesandideas.co.uk/443/top-10-small-business-marketing-mistakes#comment-3144 E-Biz Booster Blog Wed, 24 Oct 2007 02:33:01 +0000 http://www.businessopportunitiesandideas.co.uk/443/top-10-small-business-marketing-mistakes#comment-3144 Thank you very much for your post. We have included it in our current Carnival of Small Business Issues - Ed #25 -- Mary S. for fcon21.biz Thank you very much for your post. We have included it in our current Carnival of Small Business Issues - Ed #25 — Mary S. for fcon21.biz

]]> By: John http://www.businessopportunitiesandideas.co.uk/443/top-10-small-business-marketing-mistakes#comment-2843 John Wed, 17 Oct 2007 12:39:21 +0000 http://www.businessopportunitiesandideas.co.uk/443/top-10-small-business-marketing-mistakes#comment-2843 Jay, I agree wholeheartedly. I can't take credit for the article however as it was a guest post. Jay,

I agree wholeheartedly. I can’t take credit for the article however as it was a guest post.

]]> By: Jay Ehret http://www.businessopportunitiesandideas.co.uk/443/top-10-small-business-marketing-mistakes#comment-2840 Jay Ehret Wed, 17 Oct 2007 11:56:25 +0000 http://www.businessopportunitiesandideas.co.uk/443/top-10-small-business-marketing-mistakes#comment-2840 John, many of your points can be summed up by saying that marketing is a process, not an event. Small businesses tend to want to "try something," see if it works this month, if not, let's try something else next month. But marketing is courtship and not a one night stand. John, many of your points can be summed up by saying that marketing is a process, not an event. Small businesses tend to want to “try something,” see if it works this month, if not, let’s try something else next month. But marketing is courtship and not a one night stand.

]]> By: Alice http://www.businessopportunitiesandideas.co.uk/443/top-10-small-business-marketing-mistakes#comment-2833 Alice Wed, 17 Oct 2007 08:57:40 +0000 http://www.businessopportunitiesandideas.co.uk/443/top-10-small-business-marketing-mistakes#comment-2833 Exactly, especially when it's done right from the outset (after careful research and thought). The answer is to look before you jump, not barge in like a bull in a china shop. Spend time on the internet wilfing to find out what's out there, read blogs and sign up to a few newsletters for ideas, take advantage of all the freebie stuff that's available, and get as much information under your belt as possible before you start. People who say "I must have a website NOW" because that is what is expected learn to rue their mistakes later. The same happens when they get 10,000 leaflets printed that haven't been properly proofed, copy-written or sufficiently aimed towards their target market. Exactly, especially when it’s done right from the outset (after careful research and thought). The answer is to look before you jump, not barge in like a bull in a china shop.

Spend time on the internet wilfing to find out what’s out there, read blogs and sign up to a few newsletters for ideas, take advantage of all the freebie stuff that’s available, and get as much information under your belt as possible before you start.

People who say “I must have a website NOW” because that is what is expected learn to rue their mistakes later. The same happens when they get 10,000 leaflets printed that haven’t been properly proofed, copy-written or sufficiently aimed towards their target market.

]]> By: John http://www.businessopportunitiesandideas.co.uk/443/top-10-small-business-marketing-mistakes#comment-2831 John Wed, 17 Oct 2007 08:22:09 +0000 http://www.businessopportunitiesandideas.co.uk/443/top-10-small-business-marketing-mistakes#comment-2831 Absolutely and these days a slick professional look doesn't exactly cost much so there's absolutely no excuse not to get things done professionally. Absolutely and these days a slick professional look doesn’t exactly cost much so there’s absolutely no excuse not to get things done professionally.

]]> By: Alice http://www.businessopportunitiesandideas.co.uk/443/top-10-small-business-marketing-mistakes#comment-2805 Alice Tue, 16 Oct 2007 23:20:29 +0000 http://www.businessopportunitiesandideas.co.uk/443/top-10-small-business-marketing-mistakes#comment-2805 Some of these things may be expensive in the beginning, but I believe in doing research into the best value for money and getting experts to help you. There are so many crass websites and naff publicity material done on a home printer with no marketing knowledge, all creating unfavourable first impressions. Start with a slick, professional look and you're half way there. Concentrate on your customers' benefits, research into your target market and offer incentives to gain a long term relationship with your prospectives. Some of these things may be expensive in the beginning, but I believe in doing research into the best value for money and getting experts to help you. There are so many crass websites and naff publicity material done on a home printer with no marketing knowledge, all creating unfavourable first impressions. Start with a slick, professional look and you’re half way there. Concentrate on your customers’ benefits, research into your target market and offer incentives to gain a long term relationship with your prospectives.

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