Comments on: You Choose The Price

By: Phil Connolly

Phil Connolly — Sun, 14 Oct 2007 13:44:20 +0000

I read somewhere that they are in talks with a few labels and plan to release it on cd with extra tracks. Sure all the people who paid normal cd price thinking they had the full album will be happy if they do.

By: John

John — Sat, 13 Oct 2007 13:56:23 +0000

Great point Naomi it’s going to be some great market research.

By: Naomi Dunford

Naomi Dunford — Sat, 13 Oct 2007 13:51:03 +0000

I think that’s so true. I’d go just because I like to support that kind of thing, and I’d likely tell all of my friends.

It’s probably a great form of market research, too. You get to know what people like, what they don’t like, what they think is worth a lot or a little, and you don’t have to rely on those feedback forms that everybody lies on anyway.

By: John

John — Sat, 13 Oct 2007 10:34:48 +0000

Lindsay,

That doesn’t surprise me (or you I expect). The advertising value must punch so far above their weight that it more than offsets any costs / freebies they incur.

By: lindsay

lindsay — Sat, 13 Oct 2007 10:08:44 +0000

There is an Indian Restaurant in Perth Australia, that has no prices, guests pay what they think the meal is worth and if they can’t afford anything, that’s O.K.

They are extremely successful, due I’m sure, to the fact that they have generated hundreds of thousands of dollars worth of free advertising.

When I spoke to them recently, they told me that the vast majority of their guests pay more than they would in similar establishments in the city, and to-date, nobody has point blank refused to pay anything.

By: John

John — Fri, 12 Oct 2007 12:13:51 +0000

I expect they’ll actually make a lot more money as most fans will pay a fair price to support their favourite band.

On top of that they’ve very little cost per unit and they don’t have to split the profit with a record label.

I think they’ve made a mistake in how they’ve handled the buzz and then only releasing low quality versions. Upsetting a customer is one thing, upsetting a fan is another.

By: Naomi Dunford

Naomi Dunford — Fri, 12 Oct 2007 11:59:39 +0000

I thought the Radiohead idea was brilliant. Some people who know far more about the music industry than I do said that Radiohead will lose money because of it, but I doubt that. I don’t even listen to Radiohead and I’m thinking of picking up their album simply because I support that sort of behaviour.

Ben Harper was quoted a while back as saying that if the music industry wanted to stop people from downloading, they merely had to put all CDs at a reasonable price point. Psychologically, people don’t mind spending less than ten bucks. His theory is that customers just aren’t willing to pay $18.99 for a ten track album, and I think he’s spot on.

Great blog. Thanks, and keep up the good work.