How To Get Clients To Come To You describes a system for attracting and keeping clients. It defines a client as a customer who buys from you regularly. The seven stages are:
- Visualise a client rich future.
- Think in detail.
- Apply client-attraction laws.
- Use Internet marketing.
- Use low-cost promotional techniques.
- Write compelling words.
- Take action.
I felt that the discussion on price was far too brief (two paragraphs and a few of bullet points), as when considering the four elements of the marketing mix, price is an important element in it’s own right. It’s also an issue that far too many small businesses get wrong.
As someone with a good bit of Internet Marketing and Search Engine Optimisation (SEO) experience I read with interest the chapter on using the Internet. I was surprised to see Meta tags given a whole page - more than the discussion of price was - when they are largely irrelevant these days. Temple also incorrectly describes the title tag as a meta tag, which it is not. I can’t imagine anyone with any real SEO knowledge suggesting the use of automated tools either.
The example of a AIDCA-based promotional piece I felt was very weak, I would have expected something much better in a marketing book. After quoting John Caples excellent Tested Advertising Methods as a reference I would have expected something much stronger.
Avialable direct from the publisher Words At Work.
You can buy it from Amazon UK or Amazon USA.
This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.
Got A Question?
If you have a question that is not directly related to this post please consider asking it on the forums instead.