You can’t see them so how do you sell them? That’s the problem with services.
Writes Beckwith in his preface. He goes on to explain that the book addresses the problem of service marketing, in other words the problem of selling the invisible. If you or your business sells a service - which in todays economy means most of us - then this book will help you develop a set of relevant marketing strategies.
Harry Beckwith is one of the world’s most respected marketers and has advised 23 Fortune 200 companies, including Target, ABC and Wells Fargo. He is the strategic director of Beckwith Partners who provide branding, positioning and marketing services.
The book is broken up into one or two page chapters each of which makes a clear simple point. Many of the points are illustrated using anecdotal tales making them easy to absorb.
In short, if your business sells services the you’ll be doing more business and making more profit after reading this book.
You can buy it from Amazon UK or Amazon USA.
This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.
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