It’s not always easy to believe that that giving your product or service away for free is a good idea. However if what you offer serves their need or solves their problem then perhaps once they’ve tried it, they probably won’t want to be without it.
Seth Godin commented on this:
People will go to great lengths to keep what they think they already have. Just watch how slow people are to volunteer to be bumped from an airplane… Same thing happened when Google recently cancelled videos that people had purchased.
Marketers spend too much time trying to get people to leap over the hurdle of “buy this, right now” and not enough on “it’s yours, here’s how you keep it.”
So if you want some free business advice you can ask John.
This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.
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