This book ties in with the new ITV show Peter Jones’s Tycoon. Unlike a lot of tie in books though it doesn’t just regurgitate the contents of the show, instead it is a guide to becoming a Tycoon, the Peter Jones way.
Jones starts the introduction by telling us that he’s never read a business book, I think it shows, but in a good way, as he doesn’t end up repeating the usual advice in the usual way. Instead he treats us to his Ten Golden Rules - which is a great read followed by sections on putting your imagination to work, finding the big idea, planning and pitching (anyone doing a rubbish pitch on Dragon’s Den after this really has no excuse), making it happen and building your future.
He ends with a description of his time on TV, which reads a bit like an adult version of the old school favourite essay “what I did on my holidays”, but it’s great you get a real feel for his excitement and it gave me a better feel for who he is as a person rather than a TV persona.
Overall it’s not the easiest book to read, nor the most interesting business book review I’ve ever done but I’ve enjoyed reading it and more importantly I think anyone looking to start their own business ought to read it through, especially the Ten Golden Rules and Pitching and Planning.
You can buy it from Amazon UK or Amazon USA.
This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.
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